Developed primary packaging visuals, custom illustrations, and structural concepts for the Hershey brand. Built and rendered 3D packaging mockups in Strata Design 3D to support concept development and client presentations, translating flat artwork into realistic, shelf-ready visuals. Prepared and finalized production-ready mechanical files, ensuring accuracy, regulatory compliance, and print standards were met. Created small-scale prototypes to validate structural concepts and functionality, and designed point-of-sale displays and promotional packaging to extend brand presence at retail. Maintained strict adherence to established brand guidelines while elevating visual impact and shelf appeal.