Led creative development for the Sam’s Club–exclusive “Cool Relief” launch, designing cohesive packaging systems for pillow and mattress topper SKUs, including polybag and in-store dump bin display. Developed and directed the retouching brief, partnering closely with the retoucher from concept through final approval on imagery. Created all supporting graphics while maintaining strict adherence to brand guidelines and retailer requirements. Produced 3D-rendered packaging mockups to support internal alignment and retailer presentations. Collaborated directly with the printer through prepress and on-press production to ensure color accuracy, structural integrity, and final execution met both brand and Sam’s Club standards.