Led the creative refresh of Sleep Innovations on Amazon across 4 SKUs, redefining the brand’s visual presence and storytelling strategy. Partnered closely with a CGI artist and art director to develop elevated product builds, rooms, and lifestyles that aligned with the updated brand direction. Redesigned eCommerce imagery, A+ Content modules, Brand Store experience, and overall brand story to create a cohesive design.
Amazon | Sleep Innovations Brand Refresh
Walmart-Exclusive Retail & eCommerce Program | Sleep Innovations
Led creative execution for Sleep Innovations’ Walmart-exclusive program, designing cohesive assets across both retail and eCommerce channels. Developed high-impact PDP imagery and above-the-fold graphics to strengthen digital shelf presence and improve product storytelling. Explored and implemented a QR code solution to reduce printed insert costs, enhancing the post-purchase experience while driving operational efficiency.
Designed both brick-and-mortar retail packaging and eCommerce-specific box artwork to ensure brand consistency across distribution channels. Created and directed the retouching brief, partnering closely with the retoucher to redesign and refine imagery used across retail and digital platforms. Maintained alignment with brand standards while optimizing assets for Walmart’s platform requirements and in-store visibility.
